Why every brand should consider a referral program
In the age of influencers, social media, brand ambassadors, and branded content, referral programs have become somewhat of the norm. Tactics like viral marketing have shown how businesses can expand their growth without lifting a finger. But when we get down to basics, it’s all about genuine recommendations from trusted sources. Referral programs in any shape or form get your customers talking about your product, and that can be your most powerful tool for growth.
What is a referral program and how does it produce win-win scenarios for customers and businesses?
A referral program is a marketing strategy that converts existing customers into new ones by rewarding them for recommending your business’ goods and services to others. Referral programs can come in an assortment of options, for example, a promotion code you give to a friend that reward you both when used, percentage off your next purchase when you leave a review, or any kind of reward for recommending a service. In any case, loyal clients are rewarded and the brand grows their customer base.
This tactic can be very useful when you consider that consumers find word-of-mouth recommendations 2 to 10 times more reliable than paid advertisements.
There’s a whole psychology to why referral programs work. Here we can see the six principles of persuasion.
Word-of-mouth
When looking for a place to eat most people naturally gravitate towards looking at the reviews. And usually the more reviews the restaurant has, the more likely it is you’ll trust what those reviews say. But above all, if a friend has recommended the place, that usually seals the deal. This is the importance of word-of-mouth lead-generation (satisfied customers generating more customers). Real people, your friends, your family, all of these factors have a say in the purchasing decisions you make because passing their word onto you means that product or brand is tried, tested, and trusted.
Some estimates figure that word-of-mouth referrals can increase the effectiveness of marketing efforts by 54%. It pays to get people talking!
Plantclub’s referral program
Our team at Plantclub knows the value of good old fashioned, organic, word-of-mouth lead-generation, which is why we set up our very own referral program.
Plantclub’s current referral program rewards anyone that successfully recommends our services to other companies with gift cards for our online Plant Store. We choose to tier our rewards to build a larger loyalty base that fits with our membership model, with rewards steadily increasing up to €400. If your referral company signs up to a Home Office membership, you can receive a €50 gift card. If they sign up for the Greenhouse membership, you receive a €100 gift card. Woodland membership €200, Jungle membership €300, all the way to up our Rainforest membership which gets you a €400 plant store gift card.
At Plantclub we believe the greatest reward is a happy workspace which is why we want to reward you with our plants when you recommend us.
We love spreading the joy of plants wherever you work and value our customers that help us in accomplishing that. Know a brand that should work with Plantclub? Tell them about us and learn more about our referral program here.
Plantclub.io provides you and your colleagues with the benefits of plants, wherever you work. Rent office plants and transform your space into a green oasis, with flexible monthly membership options to suit your size. Diversify your employee perks with a dedicated company store, where you can give green gifts and your team can buy plants for their home office. Book a time to chat with us today.